A speaker addressing a packed auditorium

The business growth platform powered by communication

Grow your business through communication.

Engaged helps founders, leaders and businesses communicate better, sell better, lead better and become better known.

Join a community of founders, leaders and businesses growing on the back of how well they communicate.

Founded by Ellie-Rose Griffiths, ITV News · and Ed James, 25 years on air

People do not understand what you actually doYour sales conversations are not convertingNobody outside the building has heard of youYour founder story has never been toldYou know you should be visible and you are notYour pitch works on paper and dies in the roomYour team all describe the business differentlyYou have great ideas and terrible contentYou have never been in the pressYou leave every event with cards and no relationshipsYou are the expert and nobody knows itYou freeze the moment it matters

The people behind Engaged

We spent our careers working out what makes people pay attention.

Between them: broadcasting, journalism, live events, storytelling and business. Not a training qualification between them, which is rather the point.

Ed James on air at BBC Radio WM

Broadcaster · Presenter · Host

Ed James

17 yearspresenting Heart West Midlands Breakfast

Ed fronted Heart Breakfast across the West Midlands from 2002 to 2019, then Drive until 2025, and now hosts weekday mid-mornings on BBC Radio WM. Add ITV Central, a Gold Sony Radio Award, a Birmingham Mail column since 2009 and the chair of Birmingham Press Club.

Live is the part that teaches you. You learn to think while you are talking — the exact skill people want in a boardroom, and the one nobody trains them in.

  • Speaking
  • Presenting
  • Hosting
  • Thinking on your feet
  • Leadership comms
Ellie-Rose Griffiths, co-founder of Engaged

Journalist · Reporter · Presenter

Ellie-Rose Griffiths

ITV Newsjournalist, reporter and presenter

Ellie-Rose spent her career in a newsroom deciding which stories ran. She knows what makes something interesting to a journalist because she was the journalist making the call — which is why the PR side of Engaged works nothing like an agency’s.

A newsroom teaches you one question and you never stop asking it: why would anybody care about this? Almost everyone has an answer. Almost nobody has said it out loud.

  • PR & media
  • Storytelling
  • Interview technique
  • Camera confidence
  • Presenting

Who you actually get

Taught by two people who did this for a living under a red light, not by people who read about it.

Join the waitlist More about Ed and Ellie →

Who we’ve worked with

ITVBBCSevern TrentSkratch GolfActive ClinicColmore BIDSignature MallDudley ZooMidlands Air AmbulanceRTS Midlands
People in conversation at an Engaged event

The Engaged community

Be in the room.

You cannot get better at communicating on your own, in private, from a video. It goes far faster when you are in a room with other people doing the same thing.

  • Founders and leadersPeople running real businesses with real things at stake. Not a beginners’ class.
  • People who tell you the truthAbout how you actually came across. You will not get that from your own team.
  • Somewhere to rehearseThe pitch, the talk, the difficult conversation — before it costs you anything.
  • Ellie and Ed in the roomEvery month. Two broadcasters, live, not a recording of them.
  • In person, not a dormant group chatMonthly live sessions and quarterly days you actually turn up to.

The room

The people who get good at this are the ones who get asked to speak, quoted in the press and remembered after the meeting. Everyone else is sending the same email as everyone else.

Join Engaged See the programmes →

The diagnosis

Your business might not have a growth problem. It might have a communication problem.

A founder can be brilliant at the product, brilliant technically and brilliant operationally — and still be the reason the business isn’t growing, because nobody outside the building understands what they have built.

That is not a character flaw. It is a skills gap, and it is the most fixable one in business. The hard part is naming which bit of it is yours, because almost nobody guesses right.

Tick anything that sounds like you.

0of 12

Most people who read this list tick four or five. Almost nobody ticks none.

Every one of them is a discipline we teach.

Why this is the whole game

Eight things happen between a stranger and a customer. Every one of them is communication.

Most businesses pour everything into the product and leave the talking to chance. That is the gap, and it is the one Engaged closes.